I saw this ad on Facebook and cringed.
For when you catch fire, you don’t have to worry about your key holder getting damaged.
Do people really fall for this crap marketing? Apparently so.
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@Leathercraft Masterclass It might be a local cultural thing... Here it is a widely spread "idea".
I also remember seeing something about it on IG a while back, from an account from East Europe (can't remember who or which country). The account was doing a kind of myth/misconceptions debusting about leather, and one of the things they talked about it that leather was fireproof and about not testing it with a flame.