@Terry Millard thank you so much for this nicely structured explanation! I'm currently trying to rethink my approach and organize my flow to better suit me vision, and this helped a lot!

I loved the podcast and will be looking into getting this book in a few months. Thank you for the great recommendation!

I've been working on perfecting my pricing methods since I started my brand about 4 years ago. The 2 formulas suggested seem to be a good suggestion of how to do about it. Philip, thank you for the book recommendation! I just ordered it and will be reading it later next will! Also the point about avoiding being compared to the "cheaper alternatives" on Etsy is a good one. I'm really thinking or closing down my Etsy shop soon since this is exactly what I feel like is happening.